2023 CNIP Expansion – WIC and Senior Farmers’ Market Nutrition Program

Overview

The California Nutrition Incentive Program (CNIP) encourages the purchase and consumption of healthy, California–grown fresh fruits and vegetables by nutrition benefit clients. This grant will provide funding to organizations to provide incentives to WIC and Senior Farmers Market Nutrition Program shoppers purchasing California-grown fresh produce, support program operations, and outreach. CDFA is seeking project proposals from qualified entities to distribute nutrition incentives to WIC and Senior Farmers’ Market Nutrition Program shoppers using their benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets and farm stands. Qualified shoppers should be able to receive the incentive at the time of purchase. Projects that reach underserved...